Google Display Network campaigns [MK02]

– Final ad set designs (static + animated HTML5 banners)
– Live campaign performance dashboards (if requested)
– Monthly reporting files
– Audience performance breakdowns
– Retargeting strategy recommendations

Note: To maximize ad performance, client websites must be equipped to properly capture interest and convert visitors through optimized landing pages, forms, or CTAs.

– Increase brand awareness and recall across high-traffic websites
– Drive traffic through visually engaging ads
– Retarget previous site visitors or abandoned cart users
– Support product or service launches with promotional exposure

We start by identifying the right audience segments and placements for your brand, then design ad creatives in various formats tailored to the GDN. After launch, we continuously optimize based on performance, adjusting creatives, bids, and placements to ensure optimal visibility and ROI. Monthly reporting keeps you informed and aligned with campaign performance.

Phase 1: Kickoff and targeting strategy

– Kickoff session to define campaign goals and visuals
– Audience segmentation and targeting strategy
– Site review for retargeting readiness

Phase 2: Ad creative design

– Design of ad sets in standard display sizes (static and/or HTML5 animated)
– Client feedback and design revisions
– Final assets optimized for Google Ads upload

Phase 3: Campaign launch

– Setup of campaigns in Google Ads
– Audience, budget, and placement configuration
– Go live + initial monitoring

Phase 4: Optimization and retargeting

– Monthly optimization of creatives, bids, and placements
– Performance reviews and audience refinements
– Optional design refresh after 6 months (recommended)

– Brands looking to scale reach and build awareness
– Companies wanting to retarget site visitors or abandoned users
– Retail or product-based businesses running sales or promotions
– B2B or B2C brands seeking cost-effective exposure with measurable results