Branding [B02][Advanced]

– Strengthen and expand your brand identity through a cohesive, elevated visual system.
– Develop a complete brand universe that brings your identity to life across key marketing and sales touchpoints.
– Create branded content assets and templates that enhance your presence across digital, print, and experiential channels.
– Ensure visual and tonal consistency across platforms through advanced brand guidelines and usage systems.
– Equip your internal team with professional marketing tools to communicate your brand clearly and effectively in any context.

We follow a structured, phased approach that includes multiple validation checkpoints to ensure alignment throughout the process. Each stage builds upon the previous one: starting with black and white logo design, followed by color and typography selection, creative direction development, and mockups that bring the brand universe to life.

We finalize with the delivery of a complete brand toolkit and a practical brand book to guide consistent application across all touchpoints. Our team works closely with yours through design rounds and feedback loops to ensure the final outcome reflects your desired identity and goals.

Phase 1: Discovery – Brand vision and direction

– Note: Project can start from 1-7 days after project booked
– Kick-off meeting to understand your business, values, and target audience
– Review of existing brand materials (if applicable)
– Research

Phase 2: Foundation and concept

– Discovery and positioning briefing
– Black-and-white exploration of the logo suite (logomark, logotype, combined lock-ups)
– First checkpoint: choose the winning concept before adding color

Phase 3: Core identity build-out

– Development of the complete color palette and typography system
– Draft brand guidelines begin here, ensuring each new element is documented as we go
– Second checkpoint: approve colors and type before moving on

Phase 4: Applied essentials

– Design of business-card, stationery, and email-signature templates
– Creation of flexible iconography and merch mock-ups
– Third checkpoint: templates and icons validated for real-world use

Phase 5: Visual and content direction

– Definition of photo and video art direction
– Crafting of the slogan, storytelling pillars, and tone-of-voice rules
– Advertising guidance for both digital and print placements
– Social-media visual standards (LinkedIn, Instagram, Google)
– Basic web direction to align online touchpoints with the new look
– Fourth checkpoint: narrative and visual guidelines approved across channels

Phase 6: Consolidation and handoff

– Assembly of a full brand toolkit: final logo files, color and type specs, templates, icon sets, and example mock-ups
– Delivery of a practical brand book that captures every standard and use case
– Final checkpoint: walk-through session with your team to ensure confident, consistent rollout
– Portfolio showcase and potential PR launch collaboration

Design rounds and feedback loops are built into each phase so nothing moves forward until it meets your objectives. The result is a cohesive identity, complete with all the deliverables you’ve requested, ready for seamless application across print, digital, and experiential channels.

View our step-by-step branding project guide

– Growing companies ready to scale their brand presence
– Brands needing cohesive marketing tools across multiple channels
– Organizations updating their branding to align with evolving business objectives
– Businesses aiming to unify and professionalize communication materials
– Companies seeking to boost valuation with strong branding assets ahead of a short- to mid-term exit