• Branding [B01][Starter]

    Branding [B01][Starter]

    Regular price $25,000.00
    Project timeline
    5 weeks

    Establish your brand’s core image with essential distinctive visual assets. This essential branding package offers logo variations, color palettes, typography, and stationary templates to act as the foundation for your brand and maintain a consistent and impactful presence across key channels.

    – Logo, logomark (emblem), logotype (typographic logo)
    – Guidelines
    – Colors
    – Typography selection
    – Business cards (template)
    – Basic stationery (template)
    – Email signature (template)
    – Merch examples (templates)

    Logo Exports - High-resolution PNG, vector (AI / SVG)
    Print / Digital Templates - AI & High Res PDF files
    Font Files - OTF / TTF (does not include licensing if applicable)

    The final deliverables for the branding project include high-resolution PNGs, vector files (AI / SVG), editable templates, and a brand guidelines document. Production/print-ready files are not included and are provided for reference only. A bank of hours can be added to create final production files suitable for print or post.

    – Clarify your brand vision and personality
    – Create or refine your brand logo, colors, fonts, and foundational visual identity
    – Ensure alignment between your visual identity and your business positioning
    – Deliver a complete, usable brand toolkit for consistent use across all platforms

    We follow a structured, phased approach that includes multiple validation checkpoints to ensure alignment throughout the process. Each stage builds upon the previous one: starting with black and white logo design, followed by color and typography selection, creative direction development, and mockups that bring the brand universe to life.

    We finalize with the delivery of a complete brand toolkit and a practical brand book to guide consistent application across all touchpoints. Our team works closely with yours through design rounds and feedback loops to ensure the final outcome reflects your desired identity and goals.

    Phase 1: Discovery – Brand vision and direction

    – Note: Project can start from 1-7 days after project booked
    – Kick-off meeting to understand your business, values, and target audience
    – Review of existing brand materials (if applicable)
    – Research

    Phase 2: Creative exploration and development

    – Design of multiple logo options/directions
    – Feedback and selection of preferred logo direction
    – Exploration of color palettes and typography and continue logo development
    – Feedback and selection of preferred colors and fonts to accompany new brand logos
    – Presentation of creative options with rationale (listed deliverables above)
    – Final feedback

    Phase 3: Refinement and finalization

    – Minor adjustments based on feedback
    – Finalization of selected logo and visual identity
    – Creation of brand variations for final export and client usage

    Phase 4: Delivery and training

    – Delivery of brand toolkit (logos, fonts, colors, usage guide)
    – Short training session to guide your team on usage
    – Portfolio showcase and potential PR launch collaboration

    – Startups or new businesses establishing initial branding
    – Businesses seeking to refresh foundational visual identity
    – Small to mid-sized companies with straightforward branding needs
    – Organizations with clear vision needing essential visual consistency

    – 50% payable at checkout
    – 50% on delivery (6 weeks after kickoff)

    Timeline

    Timeline by phase Weeks
    1 2 3 4 5
    Phase 1: Discovery
    Phase 2: Development
    Phase 3: Refinement
    Phase 4: Delivery and training

    Questions or a project in mind? Tell us what you’re working on and we’ll help build the right approach. Get in touch with us today.

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