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Les Nettoyeurs White's

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demo reel for whites, showing how they press and clean the clothes with the utmost care.

Les Nettoyeurs White's

2019

Expertise

Branding, Design, Marketing, Photo, Strategy, Video & Web

Credits

Mission / Challenge

Monolith Agency was commissioned by the White's team to design and conceptualize the brand image and brand communication tools. Classical, but at the same time modern, their visual identity required a lot of finesse.

It was necessary to implement a brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.

whites in store pricing list

white's branded clothes pickup bin full of black white's bags, displayed in the white's store.

interior of the first white's storefront. products to purchase are displayed to the left, the main counter at the center with gold lighting fixtures

the first white's storefront interior from another angle, showing the main reception area, gold lighting fixture and a secret door in the white molding.

a visual showcasing the attention to detail of all the serif points in the font used for the logotype

a classic gold bell with a cream rope tassel that is installed at the first white's storefront location interior.

an animation of the white's coat hanger icon in an oval frame, rotated around to show the stylized portrait of a man.

the first white's storefront interior from another angle, showing the main reception area, gold lighting fixture and the wall of purchaseable products and a black ladder to grab any products from up high.

a close up of the white's laundry reception bin. a chair is seen in the background as well as a gold basket full of white laudndry balls as well as some other decorative elements.

white's business card mockup

white's business cards on the main reception marble area

white's golden ticket mockup in flat black and white colour.

white's golden tickets, printed in shiny gold with black text.

flat black and white line art of the first white's storefront exterior

photograph of the first whites storefront exterior.

"we're open" A sign - black with white text and detailing.

mockup of "we're open" A sign - black with white text and detailing.

animated flat illustrations of white's dry cleaning machines

white's dry cleaning machines

white's dry cleaning machine close up

white's dry cleaning machines and pressing stations

White's white tee shirt on a pressing bench

White's black tee shirt on a pressing bench being steamed

worker pressing a shirt

a black white's jumpsuit hanging in the white's plant

a close up of the black white's jumpsuit hanging in the white's plant

custom white's paper covered white wire hangers

the white's pickup/dropoff van

an area of the white's plant featuring black clothes on racks and black white's bins

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