Les Nettoyeurs White's

Monolith Agency was commissioned by the White's team to design and conceptualize the brand image and brand communication tools. Classical, but at the same time modern, their visual identity required a lot of finesse.

It was necessary to implement a brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.