Branding, Design, Marketing, Photo, Social Media, Strategy & Web
Mission / Challenge
Laframboise Attorneys was established with the will to anchor the practice of law in its contemporaneity, by offering personalized legal services, as counsel or before our courts, whether in civil or commercial litigation, in corporate law or in family and estate law.
Respecting Laframboise Attorneys core principles and philosophy— efficiency, excellence, and pragmatism, Laframboise invited us to reposition their law firm with a coherent, assuring brand voice to coincide with their evolved foundation. We had the pleasure of reconstructing their brand identity, communication, web platform, marketing materials and strategies to distinguish the firm through the trusted relationships that they build. We took a blended approach, consolidating contemporary design with traditional methodology.
As a boutique firm, they offer their clients a tailor-made service without compromising on the quality of service, and our team ensured they had the tools to do so. While keeping this in mind, Monolith created a simple, elegant and scalable brand system for the law firm to easily apply in their communications. Our goal was to create something traditionally expected in regards to a law firm branding, with elegant, current and fun nuances.
We positioned Laframboise Attorney's brand and communication with a bold, clean and streamlined voice. In collaboration with Laframboise, our team was able to construct an identity and voice that would grow with the law office as they continue to reinvent litigation and commercial law practices. Through their updated website and brand positioning, our team was able to properly communicate the Laframboise core values as well as services to their user base.