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Hygēa

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Hygēa

2021

Expertise

3D Design, Branding, Design, Marketing, Photo, Social Media, Strategy, Video & Web

Mission / Challenge

Hygēa is a high quality, carefully curated hand sanitizer that comes in Palo Santo, Sandalwood & Champagne scents. Hygēa was birthed via American Sanitation Supply during the pandemic for commercial, industrial, medical and retail applications. Comprised in liquid or gel form, Hygēa is an FDA compliant and meets all ASTM microbicidal efficacy standards.

One of the main challenges we faced was to apply brand identity, brand voice, packaging and marketing tools for the various industry applications. We created a uniform, cohesive brand image that would seamlessly scale throughout the commercial, medical and retail environments. The sanitizer was also offered for private label applications and complete custom scents that additionally was accounted for in the brand foundation. We also had to ensure the commercial applications followed universal labeling standards as the product would be offered, shelved and utilized globally.

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