Yella Pizzeria, a vibrant Greek-style pizzeria, specializes in crafting pizzas infused with authentic Greek flavours. The project encompassed a unified approach to the brand's digital and physical presence. The design phase focused on creating a visually appealing and cohesive brand identity, featuring a logo and colour palette inspired by traditional Greek aesthetics.

Central to Yella Pizzeria’s branding is the mascot, Helga, whose logo, featuring a friendly face surrounded by braided hair, adds a playful and welcoming touch to all branded collateral. Helga's image was seamlessly integrated across various platforms, from the website to social media, creating a consistent and memorable brand presence.