Monolith was commissioned by The Nettoyeurs White’s team to design and conceptualize their brand image and communication tools. The goal was to position White’s Dry Cleaners as the nicest dry cleaner in Canada. Their visual identity had to strike a delicate balance, being both timeless and contemporary, and reflect the brand’s core values of authenticity, heritage, and meticulous attention to detail. The result is a refined, modern branding that elevates the experience of a premium dry cleaner and brings their ambitious vision to life.