Gimmick Studio is proof that good taste does not have to behave. Their work lives somewhere between craft and chaos - animation, motion, mixed media, live action, characters, type, and visual storytelling that refuses to sit still. With a studio personality built on wit, movement, and a healthy resistance to playing it safe, the brand needed a digital presence that could keep up.

Our role was to help translate that energy into a rebrand and website that felt as expressive as the studio itself. In partnership with Gimmick, we shaped the identity, digital direction, and creative direction for a range of assets, balancing structure with spontaneity and polish with provocation. The result is a brand world that does not try to tame the gimmick, it gives it somewhere to run.