Hörst’s Fall Winter 2025 collection captures the essence of modern menswear, balancing refined tailoring with relaxed versatility. To bring this vision to life, Monolith led the full creative direction and campaign development, building a visual narrative that reflects the brand’s commitment to timeless elegance and contemporary ease. From concept to execution, we designed the campaign to highlight the collection’s adaptability across diverse settings, ensuring it resonates with the modern man’s fast-paced, style-conscious lifestyle.

The final campaign blends strong visual storytelling with elevated production value, positioning Hörst at the forefront of contemporary fashion. Through cohesive art direction, dynamic visuals, and a carefully crafted brand message, we developed an identity that reinforces Hörst’s place in the evolving menswear landscape. The result is a campaign that not only promotes the new collection but also strengthens the brand’s long-term positioning: confident, versatile, and distinctly modern.