GELCARE offers a high-performance, at-home gel polish system designed with industry professionals and self-taught users in mind. With a clean formulation, a distinct aesthetic, and a strong focus on education, the brand has built a loyal following around its curated colour library, thoughtful kits, and accessible expertise. Monolith was brought on to design and develop a digital platform that could reflect GELCARE’s evolving brand and scale with its growing product offering.

The new site was developed as a fully custom headless Shopify build using Hydrogen and Sanity, allowing for dynamic product configuration and long-term scalability. We implemented custom features to support curated navigation, swatch visualization, and an immersive shopping experience tailored to the needs of both returning clients and first-time users. The result is a precise interface shaped around how GELCARE’s audience discovers, learns, and shops — reflecting the brand’s visual clarity and commitment to quality.