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Yella

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Image of Yella logo, custom yella pizza box, and greek inspired patterning.

Yella

2024

Expertise

Design, Design 3D, Image de marque, Marketing & Web

Mission / Défi

Yella Pizzeria, une pizzeria dynamique de style grec, est spécialisée dans la confection de pizzas infusées de saveurs grecques authentiques. Le projet comprenait une approche unifiée de la présence numérique et physique de la marque. La phase de conception s'est concentrée sur la création d'une identité de marque visuellement attrayante et cohérente, comprenant un logo et une palette de couleurs inspirés de l'esthétique grecque traditionnelle.

Au cœur de l'image de marque de Yella Pizzeria se trouve la mascotte Helga, dont le logo, représentant un visage amical entouré de cheveux tressés, ajoute une touche ludique et accueillante à tous les supports de branding. L'image d'Helga a été parfaitement intégrée sur diverses plateformes, du site Web aux médias sociaux, créant ainsi une présence de marque cohérente et mémorable.

"Roman Pizza" video, showing off the font Bureau Grot
The Yella mascot, Helga, (also the logo), featuring a friendly face surrounded by braided hair
Yella metro ad featuring the Yella pizza box and text saying "Two metro stops away from Yella Pizzeria"
A branded Yella disposable coffee cup in front of a backdrop of Yella branded pizza boxes and disposable cups.
Yella menu rotating animation
A vibrant blue Yella shirt that features the logo, contact info, website and text that says "Pizza so good you'll need a safe word!"
Yella metro ad with text that says "Try our new greek loukaniko sausage", with an animated rotating sausage.
Yella promotional content on a vibrant blue backdrop, with a pizza cutter, with text that says "Ready to cut loose and get saucy?"
Slideshow / carousel of various Yella social media content, featuring animations and video content, one being "Closed today for staff outing" with text that drops in like a sign, among others.
Examples of various Story format content for Yella social media; videos, Yella menu, contact info, Ad that says "Ready to cut loose and get saucy?"
This image shows a series of billboard advertisements under an overpass. The billboards have a repeating design featuring a vibrant royal blue and white color scheme. The primary text in large, bold, uppercase letters reads "READY TO CUT LOOSE AND GET SAUCY?" Each blue poster has the Yella logo on the right side. On the left side of each poster is an illustration of a pizza cutter. The logo "YELLA" is prominently displayed at the top of each poster.
A bold advertisement for a pizza playlist. The background is a vibrant royal blue, and the text is in large, white, uppercase letters. The main text reads "PIZZA PLAYLIST N°11". Below this, there is a picture of a delicious-looking pizza topped with arugula, cherry tomatoes, and other fresh ingredients. In the bottom left corner, there's a logo that says "YELLA". In small text at the bottom right, it reads "Playlist pairs perfectly with our Horiatiki Pizza." and "yellapizza.com Roman Pizzeria".
A promotional setup for Yella Pizza. At the center is a computer monitor displaying a bold blue screen with white uppercase text that reads "TASTE THE HEAT," with a pizza box rotating in front of the text. Surrounding the monitor is a large pile of Yella Pizza boxes, all branded with the website URL "YELLAPIZZA.COM" in bold blue letters and the Yella logo. There is also Yella-branded cups among the boxes.
This image shows a website concept for "Yella Pizza" with a clean, modern design. The background is white with vibrant royal blue accents. At the top, the Yella logo is displayed, followed by the text "BUILD YOUR OWN PIZZA." Below, there are ingredient options in a grid format.
A mobile menu for Yella Pizza with a vibrant royal blue background and white text. At the top, the Yella logo is displayed, followed by the text "TASTE THE HEAT." Below, the menu lists various pizza options with their ingredients and prices for both slices/small and pie/large.
A concept for a branded Yella pizza tracker app

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Agence Monolith® Inc.
260 Rue Notre-Dame Ouest
Montréal QC H2Y 1T5

1571-309 (415)